In January I posted an incredibly moving public service announcement about seatbelt safety that really resonated with most everyone who saw it. Here’s a short piece CNN did on the video, with an interview with the director.

You may want to watch it here first to get the full impact, then come back and watch the CNN story.

Many thanks to Jim Mitchem for bringing this ad to my attention. Absolutely, simply beautiful and moving. More importantly, it makes me wonder why I ever did anything so idiotic as to not wear a seatbelt when I was younger.

This is the kind of public service advertising that makes such a strong emotional connection that it actually gets you thinking about the everyday decisions you make in your life, and how they impact the quality of that life. Imagine if you marshaled that kind of powerful messaging on behalf of your own cause.