Many thanks to Jim Mitchem for bringing this ad to my attention. Absolutely, simply beautiful and moving. More importantly, it makes me wonder why I ever did anything so idiotic as to not wear a seatbelt when I was younger.

This is the kind of public service advertising that makes such a strong emotional connection that it actually gets you thinking about the everyday decisions you make in your life, and how they impact the quality of that life. Imagine if you marshaled that kind of powerful messaging on behalf of your own cause.