Meanwhile, back at my day job … We learned late last week that be.group won four awards in the 2012 National Mature Media Awards. The competition recognizes the nation’s best marketing, communications, educational materials and programs for adults age 50 and older. It’s the largest and most prestigious awards program of its kind.
This year we had entries in four categories and won awards in each. Our be.yourself video (above) received a Gold in Marketing & Communications, and was judged Best of Show in the marketing category. We also received a Gold in Publications/Editorial for be.magazine, which we launched last year (our entry was only the second issue published). The magazine also received a Silver for graphic design in the Art/Design category, as did our new marketing brochure system in Marketing & Communications.
The full winners list can be found here.
All materials entered in this year’s competition were part of the new program we rolled out as part of the rebranding of Southern California Presbyterian Homes as be.group. What’s most important is the effectiveness of our efforts to communicate the brand and help seniors and their families understand the truly amazing benefits of living in a senior living community. But I’d be lying if I said this kind of recognition from our peers didn’t make my day.