In my day job (the one that’s making it increasingly difficult to maintain this blog) I serve as v.p. of communications and marketing for be.group, a large nonprofit that provides senior housing and other services throughout California.
As part of our re-branding last year (Presto! Chango! Southern California Presbyterian Homes becomes be.group!), we introduced be.magazine, a twice-yearly publication that explores the opportunities and possibilities open to seniors who wish to continue learning, creating, connecting and growing.
We’ve only put out three issues so far, so we were thrilled to learn that be.magazine had won two awards in the ninth annual Magnum Opus Awards competition, presented by Content Marketing Institute and ContentWise. The competition recognizes outstanding examples of content marketing across a wide range of industries and media.
In its first year in competition, be.magazine received the Silver for Best Design – New Publication and the Bronze for Best Nonprofit Publication. Entries were judged on the basis of information/entertainment value, relevance, pacing, quality of copywriting, appropriateness for the audience and effectiveness in achieving goals, among other criteria.
To put it into context, there were more than 500 entries submitted by big companies such as Walt Disney Co., Lexus, United Airlines and Merrill Lynch, among others. In the best design category, our Silver was to Google’s Gold for its Think Quarterly publication.
You can find the latest issue of be.magazine on our website.
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