I’m going to explore this issue a bit more fully in future posts, but I wanted to share this very sharp explanation in a music-video-nutshell of why your brand IS your business. And if you think by “business” I don’t mean nonprofits, think again. How stakeholders experience you—through your communication efforts, fund raising, interactions with staff and volunteers, special events, programs and service delivery, etc.—absolutely defines your brand in their minds. More on this very soon.
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Wow! So, so true. Interesting perspective – to see much of this looked at from the employer’s point of view. I wish some of my bosses in the past had considered all of this.
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