photo by bgottsab
For those of you who had given me up for dead, Happy New Year! Yes, it’s been two months since my last post, but I have a note from my employer saying it’s an approved absence.
Seriously, what I’ve found is that when you get REALLY busy at work it tends to eat into your evenings, weekends, holidays and other assorted time off … you know, the time you typically devote to neglecting your family while running furiously in the social media gerbil wheel.
I am as sincere as I can be when I say that this is an incredibly exciting time to be doing marketing and communications at Southern California Presbyterian Homes. We’re in the process of redefining our brand in a way that extends far beyond name changes and new logos and all the typical elements of a visual identity rebranding. This is a deep dive into what it means to be a customer-centric organization focused on facilitating the kind of experience we believe all seniors should be enjoying as they explore who and what they want to be at this stage of their lives.
We’re still shy of our formal external launch, so I can’t really get into the details at this point. I’ll just say that I expect that what we’ll be doing around communications and brand management over the next few years will be the most interesting (and challenging) work of my career.
Enough about me. Here’s where it gets good for you—well, two of you—out there. We are again doubling the communications and brand development department at SCPH with the addition of two new positions. Both are critical to the success of our branding efforts, and both are jobs that, given the right experience and skills set, I’d be drooling over if I were in the market. They are:
Senior Writer
Our new senior writer will take the lead on content development to feed the content marketing/social media beast we are about to unleash. I’m looking for an experienced storyteller who can help us communicate what a life well-lived looks like for those in their 70s and beyond. The stereotype of seniors sitting in their wheelchairs in the halls of nursing homes, waiting for the end, has never been the reality of our communities (and in fact is not the reality for most senior living communities).
This position will develop content for a variety of new communication channels and really help us shape the voice of the organization. If you visit our current corporate website or any of our community sites, rest assured that none are representative of the direction we’ll be headed with your help.
This is not a job for a newcomer. I’m looking for someone who has mastered a variety of writing approaches—for the web, print periodicals, direct mail, fund-raising programs, etc.—but the highest priority is that you can tell a great story.
Web Manager
SCPH is finally ready to make the move to a more current online posture, but we need a seasoned web manager to get us there. Again, this is an opportunity to both execute on what’s in the works and help us shape our digital initiatives moving forward.
The successful candidate for this position will be responsible for the overall direction, organization and management of a family of websites as well as our corporate intranet. I’m looking for someone with three to five years of web development/webmaster experience, with significant experience with common content management systems and developing dynamic, content-rich sites.
Both of these positions are available immediately. You can learn more about (and apply for) the senior writer position here and the website manager here.
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