I had lunch yesterday at a new Embassy Suites two blocks from my office. Across the street is a restaurant that’s been there just about forever. As I headed back to the office I noticed this sign on its mansard roof, facing the hotel.
Sometimes a simple message to the right audience is all you need. Among the hundreds of hotel guests who look down on this banner from their rooms, I have no doubt that many check out “the best breakfast in town” for a nice little 15 percent discount.
Simple. Direct. Targeted to a very specific audience. I love it.
Popularity: 5% [?]
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Simple and Targeted: A Great Marketing Combo-http://ow.ly/1ovge
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Simple and Targeted: A Great Marketing Combo http://bit.ly/cfw5q4 #fundraising
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Simple and Targeted: A Great Marketing Combo http://bit.ly/cfw5q4 #nonprofit
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