Comments on: Why Can’t All Social Marketing Be This Amazing? http://www.pokethebeehive.com/2010/01/29/why-cant-all-cause-marketing-be-this-amazing/ Effective writing and communication strategies for the communication-challenged Mon, 08 Aug 2011 20:57:13 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Dan Hutson http://www.pokethebeehive.com/2010/01/29/why-cant-all-cause-marketing-be-this-amazing/comment-page-1/#comment-1955 Dan Hutson Fri, 12 Feb 2010 16:55:23 +0000 http://www.pokethebeehive.com/?p=1811#comment-1955 Don't worry, Elaine. You're not the first to poop. I was lazy in my language when I posted this. Call it a public service announcement, social marketing or advertising in support of a good cause. But no, it ain't cause marketing. Don’t worry, Elaine. You’re not the first to poop. I was lazy in my language when I posted this. Call it a public service announcement, social marketing or advertising in support of a good cause. But no, it ain’t cause marketing.

]]> By: Elaine Fogel http://www.pokethebeehive.com/2010/01/29/why-cant-all-cause-marketing-be-this-amazing/comment-page-1/#comment-1954 Elaine Fogel Fri, 12 Feb 2010 16:44:52 +0000 http://www.pokethebeehive.com/?p=1811#comment-1954 Hate to be a party pooper, but this is called social marketing. Cause marketing is something completely different. Good spot anyway. Hate to be a party pooper, but this is called social marketing. Cause marketing is something completely different. Good spot anyway.

]]> By: e.politics: online advocacy tools & tactics » Quick Hits — February 2, 2010 http://www.pokethebeehive.com/2010/01/29/why-cant-all-cause-marketing-be-this-amazing/comment-page-1/#comment-1939 e.politics: online advocacy tools & tactics » Quick Hits — February 2, 2010 Tue, 02 Feb 2010 18:41:12 +0000 http://www.pokethebeehive.com/?p=1811#comment-1939 [...] Marketing Crisis: Survey Shows Messaging Fails to Connect With Key Audiences. C.f. Why Can’t All Cause Marketing Be This Amazing? Via Lorelei [...] [...] Marketing Crisis: Survey Shows Messaging Fails to Connect With Key Audiences. C.f. Why Can’t All Cause Marketing Be This Amazing? Via Lorelei [...]

]]> By: FinnFPM http://www.pokethebeehive.com/2010/01/29/why-cant-all-cause-marketing-be-this-amazing/comment-page-1/#comment-1935 FinnFPM Mon, 01 Feb 2010 20:02:56 +0000 http://www.pokethebeehive.com/?p=1811#comment-1935 It's a well-done video and a good concept. The problem with this PSA, though, is that it completely misses the second, equally-important issue at hand: when you're driving, for the love of god, don't take your eyes off the road. While it's lovely that this guy has a family that cares about him, what was he swerving to avoid? Did he veer into oncoming traffic when he stopped looking at the road in front of him? It's perhaps irresponsible to absolve him of the initial misstep, especially when it's entirely possible that his moment of inattention could have taken the lives of other people, regardless of whether or not his own life was saved. It’s a well-done video and a good concept. The problem with this PSA, though, is that it completely misses the second, equally-important issue at hand: when you’re driving, for the love of god, don’t take your eyes off the road.

While it’s lovely that this guy has a family that cares about him, what was he swerving to avoid? Did he veer into oncoming traffic when he stopped looking at the road in front of him? It’s perhaps irresponsible to absolve him of the initial misstep, especially when it’s entirely possible that his moment of inattention could have taken the lives of other people, regardless of whether or not his own life was saved.

]]> By: Tweets that mention Why Can’t All Cause Marketing Be This Amazing? | Poke the Beehive -- Topsy.com http://www.pokethebeehive.com/2010/01/29/why-cant-all-cause-marketing-be-this-amazing/comment-page-1/#comment-1933 Tweets that mention Why Can’t All Cause Marketing Be This Amazing? | Poke the Beehive -- Topsy.com Sun, 31 Jan 2010 17:40:58 +0000 http://www.pokethebeehive.com/?p=1811#comment-1933 [...] This post was mentioned on Twitter by Fran Simon, Dan Hutson, Brooke , Patrick Rafferty, Mike_Kilroy and others. Mike_Kilroy said: RT @dhutson: Why Can’t All Cause Marketing Be This Amazing? http://bit.ly/ccSI6r [...] [...] This post was mentioned on Twitter by Fran Simon, Dan Hutson, Brooke , Patrick Rafferty, Mike_Kilroy and others. Mike_Kilroy said: RT @dhutson: Why Can’t All Cause Marketing Be This Amazing? http://bit.ly/ccSI6r [...]

]]> By: Why Safety Rules Matter http://www.pokethebeehive.com/2010/01/29/why-cant-all-cause-marketing-be-this-amazing/comment-page-1/#comment-1932 Why Safety Rules Matter Sat, 30 Jan 2010 17:34:42 +0000 http://www.pokethebeehive.com/?p=1811#comment-1932 [...] colleague Dan tipped me off to the video, below, as a great example of ’cause marketing‘… and I think it is also a great example of why safety rules matter. Watch it and see [...] [...] colleague Dan tipped me off to the video, below, as a great example of ’cause marketing‘… and I think it is also a great example of why safety rules matter. Watch it and see [...]

]]> By: Fran Simon http://www.pokethebeehive.com/2010/01/29/why-cant-all-cause-marketing-be-this-amazing/comment-page-1/#comment-1927 Fran Simon Sat, 30 Jan 2010 00:28:57 +0000 http://www.pokethebeehive.com/?p=1811#comment-1927 This is an amazing ad. There are a lot of agencies and organizations developing incredible cause marketing spots. I'm a bit of an inspirational video geek. It's sad, but true. I collect cause marketing videos for fun! No chuckles, ok? Check out a few of my favorites: Children's Defense Fund: http://www.youtube.com/results?search_query=children%27s+defense+fund&search_type=&aq=0&oq=children%27s+de A couple of my favorite spots from CDF: http://www.youtube.com/watch?v=uAp0h_eSi4Y http://www.youtube.com/watch?v=r2m9Q649Wkg http://www.youtube.com/watch?v=JVsTcTYT0Ek&feature=related Ounce of Prevention http://internet4ece.ning.com/video/the-first-five-years-fund Washington Area Women's Foundation http://internet4ece.ning.com/video/bethatwoman-1 A collection from The Ad Council: http://www.youtube.com/user/adcouncil Enjoy! Fran Simon Chief Engagement Officer Engagement Strategies Follow me on Twitter: http://www.Twitter.com/FSSimon This is an amazing ad. There are a lot of agencies and organizations developing incredible cause marketing spots. I’m a bit of an inspirational video geek. It’s sad, but true. I collect cause marketing videos for fun! No chuckles, ok?

Check out a few of my favorites:

Children’s Defense Fund:
http://www.youtube.com/results?search_query=children%27s+defense+fund&search_type=&aq=0&oq=children%27s+de

A couple of my favorite spots from CDF:
http://www.youtube.com/watch?v=uAp0h_eSi4Y
http://www.youtube.com/watch?v=r2m9Q649Wkg
http://www.youtube.com/watch?v=JVsTcTYT0Ek&feature=related

Ounce of Prevention
http://internet4ece.ning.com/video/the-first-five-years-fund

Washington Area Women’s Foundation
http://internet4ece.ning.com/video/bethatwoman-1

A collection from The Ad Council:
http://www.youtube.com/user/adcouncil

Enjoy!
Fran Simon
Chief Engagement Officer
Engagement Strategies
Follow me on Twitter: http://www.Twitter.com/FSSimon

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