Many thanks to Jim Mitchem for bringing this ad to my attention. Absolutely, simply beautiful and moving. More importantly, it makes me wonder why I ever did anything so idiotic as to not wear a seatbelt when I was younger.
This is the kind of public service advertising that makes such a strong emotional connection that it actually gets you thinking about the everyday decisions you make in your life, and how they impact the quality of that life. Imagine if you marshaled that kind of powerful messaging on behalf of your own cause.
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This is an amazing ad. There are a lot of agencies and organizations developing incredible cause marketing spots. I’m a bit of an inspirational video geek. It’s sad, but true. I collect cause marketing videos for fun! No chuckles, ok?
Check out a few of my favorites:
Children’s Defense Fund:
http://www.youtube.com/results?search_query=children%27s+defense+fund&search_type=&aq=0&oq=children%27s+de
A couple of my favorite spots from CDF:
http://www.youtube.com/watch?v=uAp0h_eSi4Y
http://www.youtube.com/watch?v=r2m9Q649Wkg
http://www.youtube.com/watch?v=JVsTcTYT0Ek&feature=related
Ounce of Prevention
http://internet4ece.ning.com/video/the-first-five-years-fund
Washington Area Women’s Foundation
http://internet4ece.ning.com/video/bethatwoman-1
A collection from The Ad Council:
http://www.youtube.com/user/adcouncil
Enjoy!
Fran Simon
Chief Engagement Officer
Engagement Strategies
Follow me on Twitter: http://www.Twitter.com/FSSimon
It’s a well-done video and a good concept. The problem with this PSA, though, is that it completely misses the second, equally-important issue at hand: when you’re driving, for the love of god, don’t take your eyes off the road.
While it’s lovely that this guy has a family that cares about him, what was he swerving to avoid? Did he veer into oncoming traffic when he stopped looking at the road in front of him? It’s perhaps irresponsible to absolve him of the initial misstep, especially when it’s entirely possible that his moment of inattention could have taken the lives of other people, regardless of whether or not his own life was saved.
Good creative in this PSA. I wouldn’t call it cause marketing. RT @dhutson Still the Best Cause Marketing Ad I’ve Seen http://bit.ly/ccSI6r
This comment was originally posted on Twitter
Hate to be a party pooper, but this is called social marketing. Cause marketing is something completely different. Good spot anyway.
Don’t worry, Elaine. You’re not the first to poop. I was lazy in my language when I posted this. Call it a public service announcement, social marketing or advertising in support of a good cause. But no, it ain’t cause marketing.