Comments on: What the Hell Are You Waiting For?

By: Brad Cooper

Brad Cooper — Fri, 18 Dec 2009 18:14:03 +0000

Great almost rant that I’d like to pass along, but I’d have to get some coworkers who WON’T GIVE UP Mac OS 8.6 to get out of 1991 first. I was possible for them to stop the data world and get off (and try finding an email operating system that will still service 8.6). “Obsolete” would have to bang them over the head. Took me a while to understand that a facebook post like “Just woke up and am feeding my wonderful children blueberry pancakes!” could possibly lead to some marketing objective (other than a good new recipe for blueberry pancakes). Key word is “could.” Still searching and trying to find the voice.

By: Tom Mulhall

Tom Mulhall — Thu, 17 Dec 2009 17:44:51 +0000

As the Nike commercials say, "Just do it!" I've had a blog for 3 years, http://theterracottainn.blogspot.com I own a 17-room boutique inn. If I can do it, so can marketing and communications pros.

By: Dan Hutson

Dan Hutson — Fri, 11 Dec 2009 23:16:04 +0000

I don’t know that I’d characterize print as being on life support, although I suppose it depends on how we’re defining print. I think print in terms of media is finding its new place in the communications ecosystem. And I don’t think social media will take the place of trained journalists, period. Social media are tools, which require people to use them. It amazes me what passes for strategic thinking among social media “pros” who obviously have no background, training or experience in traditional marketing, communications or public relations. Knowing how to use social media may put them at a temporary advantage, but once more professional communicators and marketeers master the tools, I think the playing field will shift dramatically.

By: Lonnie Fogel

Lonnie Fogel — Fri, 11 Dec 2009 22:09:48 +0000

No doubt about it that print is on life support, barring some retro-paradigm shift. I use social media extensively whether I like it or not. Yes, I did start on an IBM Selectric and have been using a PC for 25 years now. Few PR people remember that, like in any field, there are really good texts and references. I’d suggest that practitioners keep up to date with the latest literature.

But social media cannot easily take the place of trained journalists. Google and the other search engines must find ways to properly compensate journalists and traditional new gatherers for their content. Google has a pile of cash on their balance sheet. If the news media would refuse to provide content, that might be a game changer.

By: Asmithconsult

Asmithconsult — Wed, 09 Dec 2009 16:56:14 +0000

This is a GREAT post. I, too, am amazed by the people who are watching the train go by. Social media is powerful, and it’s not just changing our industry…it’s changing our world.

By: Tweets that mention What the Hell Are You Waiting For? | Poke the Beehive -- Topsy.com

Tue, 08 Dec 2009 20:23:09 +0000

[...] This post was mentioned on Twitter by Dan Hutson and Matt Harrell, amykramer. amykramer said: Yeah, what? RT @dhutson: Not Using Social Media? What the Hell Are You Waiting For? http://bit.ly/4wK1D4 [...]