I think my daughter Lizzie has a future in marketing. Check out the video she did as part of a promotional contest at our local indie toy store. Unlike the winner, who came on like a hired marketing consultant trying to convince viewers why the store had earned their support, my five-year-old focused on what she thought would interest prospective buyers. (“I like this because when you squeeze it, its eyes, its ears and its nose pop out.” “If you move all the tentacles, you can see its eating thing.” )
You tell me: Who’s the better spokesperson? Who’s more believable?
You can either sell what you think customers should care about or you can get inside their heads and sell from their perspective. My daughter gets it.
And that’s not just the biased opinion of a proud father.
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