Razorfish Content Strategy Lead Rachel Lovinger just released this great presentation on what happens when you don’t have a clearly defined content strategy for your website. With the continuing emphasis among too many on the design and technological bells and whistles, content (the thing that actually makes or breaks your site) frequently gets short shrift. I hope lessons like this will begin to turn the tide. As Lovinger points out, content is the reason people come to your site. It never ceases to amaze me how many organizations apparently fail to grasp this basic fact.
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