http://www.pokethebeehive.com/2009/07/21/planning-a-great-newsletter/ Effective writing and communication strategies for the communication-challenged Tue, 31 Aug 2010 16:43:25 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.pokethebeehive.com/2009/07/21/planning-a-great-newsletter/comment-page-1/#comment-1435 Debra Askanase Sat, 03 Oct 2009 21:38:57 +0000 http://www.pokethebeehive.com/?p=788#comment-1435 Hi Dan- I appreciate you re-opening the comments section for me! I just wanted to add that, in our age of using social media as a leading form of communications, one should think about how to strategically integrate social media with the newsletter. Many use the newsletter to support social media efforts, and vice-versa. In nonprofit fundraising, the newsletter is still the most effective way to drive people to online giving, but I also read somewhere (wish I could remember!) that fundraising click-throughs on social media sites are higher when supported by e-newsletter blasts. If you have thoughts about how to best integrate newsletters with social media, I'd be very interested in reading some best practices, or great examples. Maybe another blog post? Thanks! Hi Dan- I appreciate you re-opening the comments section for me! I just wanted to add that, in our age of using social media as a leading form of communications, one should think about how to strategically integrate social media with the newsletter. Many use the newsletter to support social media efforts, and vice-versa. In nonprofit fundraising, the newsletter is still the most effective way to drive people to online giving, but I also read somewhere (wish I could remember!) that fundraising click-throughs on social media sites are higher when supported by e-newsletter blasts. If you have thoughts about how to best integrate newsletters with social media, I’d be very interested in reading some best practices, or great examples. Maybe another blog post? Thanks!

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