Comments on: Tweeting the Bookstore http://www.pokethebeehive.com/2009/06/15/tweeting-the-bookstore/ Effective writing and communication strategies for the communication-challenged Mon, 08 Aug 2011 20:57:13 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Dan Hutson http://www.pokethebeehive.com/2009/06/15/tweeting-the-bookstore/comment-page-1/#comment-376 Dan Hutson Thu, 18 Jun 2009 23:37:31 +0000 http://www.pokethebeehive.com/?p=614#comment-376 Thanks Kevin. I think you really hit on what's key to the successful use of social media for marketing purposes. The "best, proven principles of marketing" haven't been changed by the technology. If you consider how those principles play out in a social media environment, it's actually pretty simple to integrate Twitter and blogging and all the other tools and tactics into an actionable marketing plan. We just need to keep demystifying it. Technology is off-putting to so many people. The good news is that the techies keep making this stuff easier and easier for the rest of us to use it. Your suggestions re "tweet-ups," customer feedback, etc., are spot on. I didn't even delve into the opportunities for building communities of like-minded readers with your bookstore as the hub. I think a core concept of bookstore as Third Place or community hub, using social media tools to make it real, is a really compelling approach. Thanks Kevin. I think you really hit on what’s key to the successful use of social media for marketing purposes. The “best, proven principles of marketing” haven’t been changed by the technology.

If you consider how those principles play out in a social media environment, it’s actually pretty simple to integrate Twitter and blogging and all the other tools and tactics into an actionable marketing plan. We just need to keep demystifying it. Technology is off-putting to so many people. The good news is that the techies keep making this stuff easier and easier for the rest of us to use it.

Your suggestions re “tweet-ups,” customer feedback, etc., are spot on. I didn’t even delve into the opportunities for building communities of like-minded readers with your bookstore as the hub. I think a core concept of bookstore as Third Place or community hub, using social media tools to make it real, is a really compelling approach.

]]> By: Kevin Dervin http://www.pokethebeehive.com/2009/06/15/tweeting-the-bookstore/comment-page-1/#comment-371 Kevin Dervin Thu, 18 Jun 2009 21:52:31 +0000 http://www.pokethebeehive.com/?p=614#comment-371 Dan, This is a brilliant post... mostly because it's practical, common sense ideas that leverage some of the best, proven principles of marketing and apply them to a social media tool like Twitter. Any small business that's willing to think open mindedly like this and then have the discipline to follow through could take your post and implement a pretty solid online marketing plan. Sprinkle in some tweeting... ... customer feedback & testimonials ... some referral marketing promotions (an entire blog post in itself) ... setting up "tweet-ups" for some of your like minded customers (e.g., Doll Reader entusiasts) to meet each other and swap stories ... etc. Nice job Dan! Thanks for sharing All my Best! Kevin Dan,

This is a brilliant post… mostly because it’s practical, common sense ideas that leverage some of the best, proven principles of marketing and apply them to a social media tool like Twitter. Any small business that’s willing to think open mindedly like this and then have the discipline to follow through could take your post and implement a pretty solid online marketing plan.

Sprinkle in some tweeting…

… customer feedback & testimonials
… some referral marketing promotions (an entire blog post in itself)
… setting up “tweet-ups” for some of your like minded customers (e.g., Doll Reader entusiasts) to meet each other and swap stories
… etc.

Nice job Dan! Thanks for sharing

All my Best!
Kevin

]]> By: Dan Hutson http://www.pokethebeehive.com/2009/06/15/tweeting-the-bookstore/comment-page-1/#comment-232 Dan Hutson Tue, 16 Jun 2009 23:45:39 +0000 http://www.pokethebeehive.com/?p=614#comment-232 I would go so far as to say that a business association like a Chamber could rebuild itself on a social media foundation: virtual mixers, webinars for continuing education, online polling on issues of local concerns, networking opportunities, etc. I'll have to do a little research and see if anyone's really exploiting the potential and report back. I would go so far as to say that a business association like a Chamber could rebuild itself on a social media foundation: virtual mixers, webinars for continuing education, online polling on issues of local concerns, networking opportunities, etc. I’ll have to do a little research and see if anyone’s really exploiting the potential and report back.

]]> By: Loren A. Roberts http://www.pokethebeehive.com/2009/06/15/tweeting-the-bookstore/comment-page-1/#comment-231 Loren A. Roberts Tue, 16 Jun 2009 22:53:44 +0000 http://www.pokethebeehive.com/?p=614#comment-231 I thought you would like the "Chamber of Commerce" quote, but I didn't know you had worked for the Pasadena Chamber of Commerce (or did I?). It's so true: everything a chamber of commerce needs to grow/assist its members/etc. is much more available than ever before — through social media. I thought you would like the “Chamber of Commerce” quote, but I didn’t know you had worked for the Pasadena Chamber of Commerce (or did I?). It’s so true: everything a chamber of commerce needs to grow/assist its members/etc. is much more available than ever before — through social media.

]]> By: Dan Hutson http://www.pokethebeehive.com/2009/06/15/tweeting-the-bookstore/comment-page-1/#comment-228 Dan Hutson Tue, 16 Jun 2009 20:23:22 +0000 http://www.pokethebeehive.com/?p=614#comment-228 Thanks for the lead, Loren. Interesting story. Loved his quote about social media being "the Chamber of Commerce for our generation." Couldn't agree more. In fact my first job out of college was working for the Pasadena Chamber of Commerce, and I've often wondered why every Chamber in the country wasn't working furiously to integrate social media into their membership development and member service strategies. It's a perfect fit for the Chamber mission. Maybe the subject of a future post? Thanks for the lead, Loren. Interesting story. Loved his quote about social media being “the Chamber of Commerce for our generation.” Couldn’t agree more. In fact my first job out of college was working for the Pasadena Chamber of Commerce, and I’ve often wondered why every Chamber in the country wasn’t working furiously to integrate social media into their membership development and member service strategies. It’s a perfect fit for the Chamber mission. Maybe the subject of a future post?

]]> By: Loren A. Roberts http://www.pokethebeehive.com/2009/06/15/tweeting-the-bookstore/comment-page-1/#comment-227 Loren A. Roberts Tue, 16 Jun 2009 18:54:07 +0000 http://www.pokethebeehive.com/?p=614#comment-227 Dan: Check out David Berkowitz's interview with an optometrist in Tampa who is doing all of these things and more: http://bit.ly/2llZFa — it's a social media success story. Dan: Check out David Berkowitz’s interview with an optometrist in Tampa who is doing all of these things and more: http://bit.ly/2llZFa — it’s a social media success story.

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