Go to ad agency BooneOakley’s web site and you’ll end up on YouTube. In fact their entire site is a series of YouTube videos, accessible through links embedded in every video.
I can’t begin to tell you how brilliant this is. It’s innovative and engaging in ways that most agency sites aren’t. It does a great job of reflecting the personality and culture of BooneOakley and its work. And it’s hilarious. After watching a few of these videos, you really want to work with these guys.
(Full disclosure: partner Dave Oakley was a neighbor of mine when I lived in Charlotte for several years. I have had beers in the man’s kitchen. I’ve played ping pong in his garage. And I’ve trick-or-treated with his lovely wife Claire and their two kids. It’s still brilliant work.)
Why aren’t more web sites this creative? I don’t mean ad agency or graphic design firm sites, I mean the rest of us. Why can’t a law firm or accountant or nonprofit or neighborhood liquor store tell its story in such a fun, engaging fashion?
The short answer: They can. If an organization has the guts to do it.
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That’s the problem with the web … there’s no bouncer at the door. Good to hear from you, my friend. We need to catch up offline so you can fill me in on the latest Charlotte gossip and how your family is doing in these interesting economic times.
Dan,
I like the full disclosure….but you could have mentioned who RULED the Woodbridge ping-pong tables with an IRON FIST. That would be your former next door neighbor, EPM himself. Hope you are well.
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