photo by neogabox
Tip of the hat to Katya Andresen for the lead on this great communications evaluation guide from the folks at The Communications Network.
Evaluating the effectiveness of your communications program is one of the toughest jobs there is, so many organizations just don’t do it except anecdotally.
This is a well-considered step-by-step guide with lots of great advice on how nonprofits can set objectives, identify audiences, identify the right questions to ask and choose the best techniques to use.
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This is a great resource that can be used by any business wanting to get a handle on their comms program. I particularly like the section on evaluation techniques.
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