photo by muha
The effective use of information and communication technologies to build community and achieve mission very soon will mean the difference between success and failure for nonprofits. I honestly believe that you have a limited window before those who master the tools and integrate them into their operations will make everyone who doesn’t irrelevant.
There’s always been a technological divide between the corporate and nonprofit worlds (one reason being that the payoff on investment is less tangible for the latter), but the day is coming when falling behind the curve will be fatal. And the abundance of free-to-inexpensive technology waiting to be integrated into your operations means that lack of budget is a lamer excuse than ever.
Your donors are online. Your volunteers use social media. Staff members have Facebook pages and Twitter accounts. And competitors (yes, you’re in competition with other nonprofits … for attention, for dollars and for relevance) are using these tools and others to build relationships with your prospective stakeholders. You really can’t put off getting your feet wet any longer.
All it takes is a little vision, will and discipline. And being open to the idea that some of the old ways of doing things are past the point of retirement.
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