Why is Gary Vaynerchuk the social media darling? Because he tells it like it is. No B.S., no pretense, he just cuts to the chase and puts it out there. Vaynerchuk lives what he preaches. Be real, be authentic, be straight in your communication, admit when you don’t know something … he really understands the new rules of marketing and practices them every day.
Here’s a great example of what I’m talking about. Personally I think it’s just good common sense, but you’d be surprised how many people are either too blind or too scared to step out from behind the traditional corporate PR way of doing things and just be real.
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