photo by ir0ko
All organizations rely on graphic design to get out their message and stand apart from the crowd, whether they realize it or not. Unfortunately, most small nonprofits and businesses lack the resources to have a professional designer on staff, or even to hire an outside firm. And design acumen isn’t part of the skill set among most managers.
That’s why Christine Hershey and Andy Goodman created Design Eye-Q, an excellent tool that educates non-designers on the basics of graphic design and provides 10 questions to ask when evaluating professionally designed communication materials. Subjects covered include use of color, typography, what a reader’s eye likes (and doesn’t), etc.
Check out the one-hour Design Eye-Q webinar here; it’s well worth the time.