photo by colros
Communications consultant Gayle Thorsen at IMPACTMAX had a great post recently on how nonprofits can cut their communication costs. The key takeaway is that you can save money without materially reducing effectiveness.
That’s important. Changes that negatively impact effectiveness usually aren’t the right changes to make. The trick is to spend less while meeting your communication goals. Otherwise what are the real savings?
Lots of good advice here—cut meeting time, focus on doing what’s absolutely necessary, group print jobs and go digital-only with others. At my nonprofit we’re doing very little outside printing, mostly using our very good color copiers to do short runs and print on demand.
Check it out. I’m sure you’ll find several ideas well worth implementing in a tight budget environment.
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