photo by karen horton
- Type, image and space are the three basic elements of design.
- Before you design anything, know what you’re trying to communicate.
- All design elements have a purpose and should related to one another.
- Consistency strengthens brand.
- Many designers don’t know their typography.
- Overuse of decorative type, gimmicky embellishments and an overall “sameness” to the page are sure signs of an amateur.
There’s more, so be sure to check it out. Before & After is a great resource for practical design tips, tutorials and templates that can help you learn to fake being a designer when your options are limited. You can subscribe either to the print or PDF edition, or even purchase individual articles.
I recently tweaked a newsletter template I got from B&A to produce my nonprofit’s annual report. Other than the photography and reprographic costs, my budget going this route was minimal since I wrote and produced it. In today’s tight times, this kind of resource is essential.